Linen wrap
Linen wrap is textured paper embossed with a fine linen weave and glued over rigid board, so the box reads as fabric in the hand. It takes foil and blind deboss well, which is why it shows up on jewelry, fragrance and gift boxes. The texture fights full-bleed photography, so it suits a solid color with one mark rather than printed artwork.
Linen wrap at a glance
| What it is | Paper embossed with a linen weave texture |
|---|---|
| Used on | Rigid boxes: hinged lid, drawer, magnetic, two piece, shoulder, gift and wedding boxes |
| Board under it | 1000 to 1500 gsm grayboard, depending on the box |
| Best decoration | Champagne or gold foil, blind deboss |
| Solid colors and simple marks; not photographic print | |
| Feel | Woven texture you notice the moment you pick the box up |
When to choose it, and when not to
Choose linen when the box is the gift: jewelry, a watch, a fragrance, wedding favors, a corporate keepsake. A dark linen with a champagne foil logo is about as reliable a premium combination as there is.
Skip it when the artwork is photographic or full bleed, because the weave breaks up fine detail. Matte art paper is the printed wrap; add soft-touch lamination over it if you want a tactile finish with full color.
Read nextProducts made with linen wrap
These are the products whose pages list linen wrap as a material that suits them. Across these products, all start at 200 units, with lead times of 10 to 14 business days after proof approval. Each product page states its own.
Also offered in linen wrap: round rigid box, ribbon closure box, jewelry box, watch box, spirits presentation box, gift set box, wedding and event box, telescoping tube.
Questions about linen wrap
Can linen wrap be printed?
Solid colors and simple marks print on it, but full-bleed photography and fine gradients break up on the texture. Most linen boxes rely on the wrap color plus foil or deboss.
Does foil work on linen?
Yes, it is one of the best surfaces for it. Champagne and gold foil sit crisply on the weave; keep very fine type a little heavier than you would on smooth paper.
Which boxes can have a linen wrap?
Any rigid box, including the hinged lid, drawer, magnetic closure, two piece and shoulder boxes. It does not apply to folding cartons or mailers.
Linen or soft-touch for a luxury box?
Linen reads as fabric and suits a solid color with one mark. Soft-touch is a velvet film over printed paper, so it keeps full color artwork. Choose by whether the box carries artwork or a single mark.
Hold it before you choose
The Swatch Book is a free set of board, wrap and finish samples, so you can feel linen wrap next to the alternatives before you decide. Name the materials you are weighing in the request. When you are ready, send the size and quantity for a quote and a dieline, usually within one business day, with a complimentary digital proof on every order.